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Cookie Policy
Effective Date: 07-Oct-2022
Last Updated: 07-Oct-2022

What are cookies?
This Cookie Policy explains what cookies are and how we use them, the types of cookies we use i.e, the information we collect using cookies and how that information is used, and how to manage the cookie settings.

Cookies are small text files that are used to store small pieces of information. They are stored on your device when the website is loaded on your browser. These cookies help us make the website function properly, make it more secure, provide better user experience, and understand how the website performs and to analyze what works and where it needs improvement.

How do we use cookies?
As most of the online services, our website uses first-party and third-party cookies for several purposes. First-party cookies are mostly necessary for the website to function the right way, and they do not collect any of your personally identifiable data.

The third-party cookies used on our website are mainly for understanding how the website performs, how you interact with our website, keeping our services secure, providing advertisements that are relevant to you, and all in all providing you with a better and improved user experience and help speed up your future interactions with our website.

Types of Cookies we use

Necessary

Cookie Duration Description
Crumb Session Setsquare sets this cookie to prevent cross-site request forgery (CSRF)
RecentRedirect past This cookie is used for preventing redirect loops. It helps in preventing redirect loops if a site has custom URL redirects since redirect loops are bad for SEO.
cookieyes-consent 1 year CookieYes sets this cookie to remember users' consent preferences so that their preferences are respected on their subsequent visits to this site. It does not collect or store any personal information of the site visitors.

Functional

Cookie Duration Description
UserMatchHistory 1 month LinkedIn sets this cookie for LinkedIn Ads ID syncing.
lang session LinkedIn sets this cookie to remember a user's language setting.
bcookie 1 year LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID.
lidc 1 day LinkedIn sets the lidc cookie to facilitate data center selection.
bscookie 1 year LinkedIn sets this cookie to store performed actions on the website.
_atuve 1 year 1 month AddThis sets this cookie to ensure that the updated count is seen when one shares a page and returns to it, before the share count cache is updated.
_atuvs 30 minutes AddThis sets this cookie to ensure that the updated count is seen when one shares a page and returns to it, before the share count cache is updated.

Analytics

Cookie Duration Description
_gcl_au 3 months Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services.
mf_user 3 months Mouseflow sets this cookie to identify whether a visitor is new or returning.
_ga 2 years The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gid 1 day Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
_gat_UA-36089611-1 1 minute A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to.
_ga_6QGM8CGVPW 2 years This cookie is installed by Google Analytics.
uvc 1 year 1 month Set by addthis.com to determine the usage of addthis.com service.
at-rand never AddThis sets this cookie to track page visits, sources of traffic and share counts.
undefined never Wistia sets this cookie to collect data on visitor interaction with the website's video-content, to make the website's video-content more relevant for the visitor.
CONSENT 2 years YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.

Advertisement

Cookie Duration Description
loc 1 year 1 month AddThis sets this geolocation cookie to help understand the location of users who share the information.
YSC session YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.
VISITOR_INFO1_LIVE 5 months 27 days A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
yt-remote-device-id never YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
yt.innertube::requests never This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen.
yt.innertube::nextId never This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen.
yt-remote-connected-devices never YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.

Others

Cookie Duration Description
mf_f6f00fde-dba3-4d76-979f-21da3519e3b7 session No description
popupsmart_42831_visit_count 1 year No description
popupsmart_42831_session_popup_display_count 1 year No description
popupsmart_42831_popup_display_count 1 year No description
popupsmart_42831_popup_clicked_close 1 year No description
popupsmart_41587_visit_count 1 year No description
popupsmart_41587_session_popup_display_count 1 year No description
popupsmart_41587_popup_display_count 1 year No description
popupsmart_41587_popup_clicked_close 1 year No description
AnalyticsSyncHistory 1 month No description
li_gc 5 months 27 days No description
test never No description available.
xtc 1 year 1 month No description
loglevel never No description available.
MwendoTokenValue past No description
MwendoTokenTimestamp past No description
MwendoUsrCerts past No description

Manage cookie preferences

You can change your cookie preferences any time by clicking the circular CookieYes button. This will let you revisit the cookie consent banner and change your preferences or withdraw your consent right away.

In addition to this, different browsers provide different methods to block and delete cookies used by websites. You can change the settings of your browser to block/delete the cookies. Listed below are the links to the support documents on how to manage and delete cookies from the major web browsers.

Chrome: https://support.google.com/accounts/answer/32050
Safari: https://support.apple.com/en-in/guide/safari/sfri11471/mac
Firefox: https://support.mozilla.org/en-US/kb/clear-cookies-and-site-data-firefox?redirectslug=delete-cookies-remove-info-websites-stored&redirectlocale=en-US
Internet Explorer: https://support.microsoft.com/en-us/topic/how-to-delete-cookie-files-in-internet-explorer-bca9446f-d873-78de-77ba-d42645fa52fc

If you are using any other web browser, please visit your browser’s official support documents.